This week in Green Communications & PR
Every week I Tweet and share dozens of links to content on green advertising, media, communications and public relations. If you want those links in real time, just follow me on Twitter and/or...
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A rise in fake green PR?
The kerfuffle over Chevron’s ad campaign and the accompanying spoof ad campaign (see my Inspired Economist post) reminded me that I hadn’t posted anything here about my first contribution to the Public...
View ArticleSpeaking green in a red state
I had been toying with the idea of this blog post for a long time. For the life of me, I can’t understand why environmentalists are spending so much energy trying to convince people that climate change...
View ArticleThis week in Green Communications & PR
Every week I Tweet and share dozens of links to content on green advertising, media, communications and public relations. If you want those links in real time, just follow me on Twitter and/or...
View ArticleClik here to view.
Sustainable Brands comes to the Midwest
I’ve long been a fan of Sustainable Life Media and I’ve wanted to attend their Sustainable Brands Conference, but it’s never worked out. So I was pleased to see that their Sustainable Brands Seminar...
View ArticleCSI fractures perceptions of natural gas
From the Pickens Plan to the American Gas Association, the natural gas industry has invested a lot of money to promote "clean natural gas." But if you're going to advertise something as clean and green...
View ArticleThe future of sustainability reporting is not the mainstream media
It's no secret that there has been a decline in the number of reporters in the mainstream media who cover energy and the environment. Thanks to a newsroom leak, we get a rare glimpse at just how bad it...
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Sustainable Brands Seminar in St. Paul
As I blogged recently, I’m in St. Paul, Minn. for the Sustainable Brands Seminar, put on by Sustainable Life Media. It’s five, one-day courses on communicating sustainability.Today, the seminars kick...
View ArticleHow to build consumer demand for renewables
Last week, I attended the American Council on Renewable Energy (ACORE) Phase II of Renewable Energy in America National Policy Forum. Press release recap from ACORE here. Recap of my CEO's panel...
View ArticleA climate change movie...
...that doesn't even care if you believe in climate change.I love the idea of this movie, but if it's truly about benefiting from going green regardless of climate change believe, Carbon Nation seems...
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Will new eco-labels increase consumer desire for renewables?
Two new eco-labels came to my attention this week and have me thinking. Could they help drive consumer demand for renewables? (an issue I recently blogged about).The first is WindMade, the new...
View ArticleObama: eliminate taxpayer dollars for big oil and invest in clean technology
In his State of the Union Address tonight, President Barrack Obama made a powerful case for investing in clean energy technology. The way he would pay for it is by eliminating taxpayer giveaways for...
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Environmental PR in February O'Dwyer's Magazine
Environmental PR & Public Affairs is the focus of the February, 2011 issue of O'Dwyer's Magazine. The magazine includes:Aric Caplan of Caplan Communications on clean energy politicsKevin McCauley...
View ArticleChevy Volt Superbowl Ad
Unless you live in the Washington D.C. area, California, New York, Connecticut, New Jersey or Texas, you can't buy a Volt, but that didn't stop Chevy from dropping $3 million bucks (the cost of 75...
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Infographic Explains Energy Myths, Misconceptions, and Lies
This is a guest post from Beth BuczynskiWe are a society caught between two eras: a past dependent on fossil fuels and a future that will rely on renewable forms of energy. Every day new information...
View ArticleNo more glowing press coverage for green?
Glowing coverage of corporate greening initiatives is coming to an end, pens Kate Galbraith in the International Herald Tribune. Galbraith, Energy and environment reporter for the Texas Tribune,...
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ACORE Webinar: Communications Strategies for Renewable Energy
If you're a communicator in the renewable energy industry, you might be interested in a webinar I'm moderating for the American Council on Renewable Energy (ACORE) titled Speaking Out On Renewable...
View ArticleWho is Solar Fred?
If you spend any time following social media in the cleantech world, you’ve almost certainly come across Tor Valenza. That name doesn’t sound familiar? Well, how about his more well-known pseudonym...
View ArticleWho are the good energy and environment communicators?
Tomorrow, I will chat with people who are looking for organizations that are doing the most innovative communications work on energy, the environment and climate change. They are particularly looking...
View ArticleIt's all about the people, right?
The latest report from ecoAmerica is titled "up start with people." The report states that the environmental community has not been successful at wining the hearts and minds because they have focused...
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